A New York institution since 1947, Morrell Wine Group has expanded from a small wine store on East 49th and Third Avenue to a flagship retail store at One Rockefeller Center. As one of the largest wine destinations in the New York City the Morrell inventory includes some of the most difficult-to-find bottles in the world.
Morrell & Company owes its origins to brothers Samuel and Joseph Morrell, who entered the American wine trade in the 1920s as salesmen for an old-fashioned Virginia winery. When Prohibition hit, the brothers remained active as vintners to New York City’s churches, synagogues and physicians. In 1947, the brothers parted ways, and Samuel opened a small wine store on East 49th Street with his wife, Charlotte. Over the next seven decades, three generations of Morrells made their careers as merchant vintners to New York City’s wine lovers.
The Morrell name is associated with several important “firsts” in the New York wine scene. In 1994, Morrell & Company became the first to hold a fine wine auction open to the public and the first to offer wine auctions online. In 1999, Morrell Wine Bar & Café opened at One Rockefeller Center, next to the newly relocated retail store, as the first “wine bar” in the city, dedicated to serving a wide range of wines by the glass, up to 100 selections at any time. Up to 2020, the Morrell Wine Group was the only wine retailer in New York with a wine bar, an auction division, e-commerce site and a wine storage company. Today, Morrell is focused on the fine wine trade with our retail store and Vintage Wine Warehouse Storage facilities, offering an unrivaled collection of highly allocated wines and unmatched expertise making us a go to destination for wine lovers and collectors from all over the world.
Jeremy Noye
CEO, Morrell & Company Retail & Auctions
Jeremy joined Morrell & Company at the beginning of 2014 bringing a rich background in wine, food, customer service and management. An alumnus of the Culinary Institute of America, Jeremy holds degrees in Culinary Arts and Restaurant/Hospitality Management that lead him to join the prestigious Four Seasons Hotel Company at the Pierre Hotel. Jeremy's 15-plus years in wine include venerable restaurants including Brasserie, Flute, Aquavit, Babbo and Del Posto.
In 2007, Jeremy joined Zachys Fine Wine Retail & Auctions as wine buyer and quickly rose to a leading member of the senior management team. In addition to curating the Zachys selection, Jeremy became a driving voice of the Zachys offers and catalogs. His next move brought him to the management team of Crush Wine & Spirits as Vice President, where Jeremy explored a more tailored and focused wine selection.
Now as our CEO of Retail and Auctions, Jeremy is combining his love of wine and hospitality to lead Morrell & Company into a new chapter.
Michael Shef
 Director of Operations
Michael joined the Morrell team in 2014, with a 15 year background in NYC fine dining where he's worked with famous chefs at some of New York's most prestigious restaurants including La Caravelle, Bobby Flay's Mesa Grill, David Burke’s Townhouse, and the 21 Club.
During Michael's tenure at Morrell he has been a member of the sales team, our retail store manager and the spirits buyer. Michael currently oversees our retail operations and our wine storage companies in New York and Delaware. He’s earned the Court of Master Sommelier's Certified Sommelier title and completed the American Sommelier Association's Certificate Program in Vinification & Viticulture and currently serves on their faculty. | 
