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Morrell Wine Institute

In January, 2002, Morrell Wine Group was pleased to inaugurate the Morrell Wine Institute (MWI) in New York City.

The Morrell Wine Institute serves several both our staff and our customers:

  • To provide ongoing wine education for our sales and management team in order to be able to advise and serve our customers in the most professional way possible.

  • To enable us to write catalog material that is accurate, informative, and helpful to our customers.

  • To stay current with new releases in the ever-expanding world of wine.

  • To offer Morrell & Company customers a wide variety of enjoyable and affordable wine education classes and tastings ranging from introductory wine courses to classes focusing on a specific wine region (such as Bordeaux, The Napa Valley or Tuscany) and to tastings of one outstanding winery.

  • To conduct private events for corporations, law firms, clubs, associations, etc who wish to offer their clients a memorable and informative wine experience. Events can be conducted at Morrell & Company facilities or at a facility of the company's choice. A range of outstanding catering services is available to enhance the quality of the event.

  • To arrange special wine events in your home for friends and associates.

If you are interested in additional information on the full range of Morrell Wine Institute Classes, please contact Mark D. Smith at 212-981-1106 ext 2268, or via email at marks@morrellwine.com.

If you are interested in learning more about the full range of Morrell Wine Institute Events please call Sam Perkins, at 917-464-2227, or via email at samp@morrellwine.com.

Wine Class Description: Introduction to Wine

This is the ideal class for those who wish to develop or increase their knowledge of wine. Whether you have tasted many wines or are just beginning your Vinous Adventures, you will find our approach rewarding and a pleasurable objective.

To provide individuals the fundamentals of tasting, evaluating and describing wines.

Course Description:

To help individuals in the assessment and evaluation of wines. To enable participants to learn to describe and explain the qualities and deficiencies of wine. To faciliate the understanding of how wines are priced and rated in the marketplace. To provide personal records of the wines tasted and discussed.

The Tasting Process:

To assist participants in the best ways to examine, smell and taste wines. Special emphasis on the most important aspects of wine such as alcohol levels, primary fruit flavors, the role of acidity, tannin and sugar in determining the aroma, flavor and texture of wine.

Matching Wine with Food:

Most wines taste best when accompanying appropriate food. The course will explain some of the common sense and not-so-common sense principles of choosing the right type of wine with food-whether prepared at home or in a restaurant.



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