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Morrell & Company offers a wide range of wine events designed to enhance your Company's education, entertainment and rewards programs. Nothing quite equals the excitement generated by a properly conducted wine event and no other company matches Morrell in organizing and conducting wine events in so professional and enjoyable a manner. Our knowledgeable staff is expert in making participants - whether in small, medium or large group settings - feel completely comfortable in tasting and discussing wine.

Morrell Wine Events are Fun and Informative!Wine Events by Morrell can help:
• Enhance customer intimacy and create a better environment to promote increased sales.
• Improve morale and create opportunities for internal networking and relationship building among employees and/or customers.

For more information on customized wine tasting events contact:
Sam Perkins
Tel: 917 464 2227
E: samp@morrellwine.com


Walk Around Tastings
These semi-formal tastings are especially suitable for medium-sized to large groups of participants. The beauty of the walk around tasting is that it enables tasters to take a "tour" of wines made in different parts of the world and enjoy wines made from one grape but grown in many different viticultural regions. A Morrell Wine Consultant is stationed at each table to pour and discuss the wines being presented at that location. The total experience is comfortable and educational for the tasters. Informative tasting note sheets are given to all participants. Cheese pairings, complementary to the wines, can be arranged.

Sit-Down Thematic Tastings
Sit-down tastings are ideal for groups as small as 6 and as large as 25. This is a more formal, focused, and educational approach to wine events - that still includes plenty of opportunity for discussion, questions and interaction among participants. Everyone sits at rectangular or circular tables, which minimizes classroom formality.

Wines are tasted in flights (groupings) of 2-4 wines depending on the nature of the tasting. Morrell Wine Consultants introduce each flight and then lead a discussion of the wines after each flight is tasted. Appropriate background information, the best methods of tasting and evaluating wines, and food pairing recommendations for the wines tasted are provided along with tasting note sheets. Our experience tells us that it is best to let your guests mingle at a Champagne reception prior to the sit down tasting begins. Below is a list with descriptions of Morrell Thematic Tastings, which work well with a variety of groups.

A Few Tasting Themes
• Old World Wines Versus New World Wines
• Wines Of The World
• A Taste of Tuscany
• Pinot Noir: The Red Wine Superstar
• Cabernet: The King Of The Red Wine Grapes

Morrell Wine Events are Fun and Informative!

Morrell Wine Store Manhattan New York


The Morrell Wine Store at Rockefeller Center
1 Rockefeller Plaza (49th between 5th and 6th Ave)
New York, NY 10019

Seats up to 25 guests for a sit-down tasting. Entertains up to 45 for a walk-around event. Our charming, upscale retail store in the heart of Midtown Manhattan is sophisticated, intimate and elegant.

In Office Tastings
Morrell & Company will be pleased to set up and conduct events in your company's offices, conference rooms or private dining room.

Other Venues
Our clients can choose among thousands of locations in the tri-state area suitable for a wine event. Morrell & Company will be happy to conduct a wine event in the location of your liking.

PRICING: For up to 2 hours

Wine Price Retail






Novice Level






Enthusiast Level

Mid to
High-End Price:






Connoisseur Level
High-End Price:






Prices Include:
• Morrell & Company expert Wine Consultants
• Tasting Wines
• Creation of themed event
• Tasting notes listing wines, producers and regions with ample room for tasters' comments

Additional Costs:
• Food Service/Catering Fees
• Room Rental Fee
• Taxes
• Gratuity
• Raffle Prizes
• Goodie Bag Wines
• Entertainment
• Additional Decor
• Floral Arrangements

For more information on customized wine tasting events contact:
Sam Perkins at (917) 464-2227 / samp@morrellwine.com

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1 Rockefeller Plaza, New York, NY 10020 (212) 688 9370